![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/0d003c6c-ff46-4c07-9534-d7594db8fea0_rw_1920.gif?h=1d9c60b0884ea9d3b57cd55d48d98f2f)
SBS sports rebrand
Client: SBS sports
Production Studio: Brother & Sisters
Executive Producer: Seungcheol Ahn
Production Studio: Brother & Sisters
Executive Producer: Seungcheol Ahn
Creative Direction: Junsik Park
Art Direction: Junsik Park
Design & Animation: Junsik Park
Special Thanks: Seungcheol Ahn
Art Direction: Junsik Park
Design & Animation: Junsik Park
Special Thanks: Seungcheol Ahn
Design Concept
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/1d7f3646-7d43-402c-b837-e51c848b051b_rw_1920.gif?h=2f86ffb92c364fe7cbadf5c610085c16)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/1381aa20-f305-4601-b8bd-6daa106af6b3_rw_1920.gif?h=e7ceab44e3673bcdfe5b693713aee804)
Slogan loop
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/145787fe-7831-4383-83f8-b911380207ea_rw_1920.gif?h=b557f819bb1e69eb3d40c56795bc3b56)
Identity
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/2cb285c0-8bb4-4246-ac10-07695a7fd181_rw_1920.gif?h=0299df18fd0506d4966dc68fb0c55ed1)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/5b8c8a43-418c-44ac-86ed-86317c15d47e_rw_1920.gif?h=aa81e2063c09b5e413c4c87f995a99a3)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/3d7402c3-70e5-42a5-b916-af525375183f_rw_1920.gif?h=9608627152913334b75680e8304f9069)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/67d7565a-e9b0-4937-a40d-e430b9e0f133_rw_1920.gif?h=1399264446aeaee88de9464167d71511)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/c65fe9e6-28d4-4e5a-96c9-c262f59109fd_rw_1920.gif?h=959acb5f53bb330605050c420e338753)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/14bdc5de-c18d-46b1-8508-86fc6595c712_rw_1920.gif?h=c4b91e023585cf2fe1b8ef7f6d1578c7)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/12cdec68-f94b-4f42-acaf-667860787668_rw_1920.gif?h=83be4c1796556b30303adefc382d35d8)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/ff01c06f-d03e-43d3-9c4b-cae405553251_rw_1920.gif?h=0b2ba08c2b7c788a5a59bf5daee30246)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/f79735f8-e624-4d94-aad4-9fe1455f0e0c_rw_1920.gif?h=ffec1567b4000e9682ada40cc3d5040c)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/b2c73a90-b283-4131-8a28-1c038c9f7c61_rw_1920.gif?h=e9105f2e949f7c0ef539443fa0eaeefb)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/83c5dbc2-d799-485a-9a89-dc99532ba3fc_rw_1920.gif?h=4bbcb8e84b2b1e7bcb6cad4ae24acc4e)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/679d8498-34d7-40a5-b1e1-3552abeb341f_rw_1920.gif?h=ad26be6e6af3750e5b13d1f52a8bd907)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/ce88ef20-4520-43f6-9ff6-708afed25174_rw_1920.gif?h=a6f5bc8757178cdb10224f483da45be4)
![](https://cdn.myportfolio.com/b605778e-c417-42d6-8359-e49a0a48fc70/1af20bc7-b58b-4623-95be-5df396efee43_rw_1920.gif?h=aaa9677d13dc3880d519a1bbabfd70e1)