GTOUR는 골프존이 주최하는 국내 대표 스크린골프 투어 리그로, 실내 시뮬레이터 환경에서 프로 선수들이 실제 투어처럼 경쟁하는 스포츠 무대입니다. Bro&Sis는 이 GTOUR가 가진 정체성과 에너지를 하나의 시각적 언어로 풀어내는 데 집중했습니다. 디지털 세계를 공간감 있게 표현하고, 골프 투어 특유의 리듬과 긴장감, 흐름을 모션과 그래픽으로 재해석해 GTOUR를 ‘보여지는 스포츠’로 완성했습니다. 공의 궤적과 데이터 기반 모션을 통해 스크린골프의 몰입감을 강화하고, ‘Golfzon’의 ‘Zone’ 개념을 강조해 브랜드의 기술적이고 프리미엄한 이미지를 선명하게 전달한 프로젝트입니다.
GTOUR is Korea’s leading screen golf tour league hosted by Golfzon, where professional players compete in an indoor simulator environment just like on a real tour. Bro&Sis focused on translating GTOUR’s identity and energy into a unified visual language.
We visualized the digital world with a strong sense of space and reinterpreted the unique rhythm, tension, and flow of a golf tour through motion and graphic design—transforming GTOUR into a “watchable sport.”
By using ball trajectories and data-driven motion, we heightened the immersion of screen golf, while emphasizing the “Zone” concept in Golfzon to clearly convey a technological and premium brand image.
We anchored the character at the center and animated only the space—organically shifting the environment to amplify the scale and depth of the virtual world. The camera and surroundings flow around the character, creating a sense of movement that crosses the boundary between reality and abstraction.
When players and golf equipment enter the “Zone,” they are transformed through tailored colors and graphic treatments to align with GTOUR’s identity.At that moment, real-world elements are redefined within GTOUR’s visual language—absorbed into the brand’s universe through motion and design.
The hole-in moment is expanded into a 3D sequence through GTOUR’s “Tour” concept. Icons and golf gear inspired by the ball’s impact are rebuilt as 3D objects, and the nature-based essence of golf is embedded into the typography—maintaining the sport’s identity through motion and design.
We visualized the ball’s journey to the hole through countless layered trajectories, capturing the tension and energy of the game in dynamic 3D motion.
Styleframe
Credit
Client - Golfzone
Design & Animation Studio - Bro&Sis